From the desk of: Dustin Scaffide
I want to walk you through something that might make you uncomfortable.
Go pull up your bank statement. Not the big stuff — not the mortgage or the car payment. The small stuff. The $49s. The $97s. The $149s. The recurring charges you set up six months ago and haven't thought about since.
Now add them up. Just the ones related to your lead generation stack.
I'll wait.
When I did this exercise, the number was $652 a month. And that wasn't even the part that bothered me.
What bothered me was the stack itself. Here's what I was running:
A website builder for landing pages — $149/month. A separate form tool because the builder's native forms were garbage — $49/month. An email platform to handle notifications and drip sequences — $99/month. A CRM to organize the leads once they came in — $97/month. A domain manager for multi-campaign deployment — $29/month. And a handful of smaller tools I'd plugged in along the way to patch the gaps between everything else.
Six tools. Six logins. Six billing cycles. And not a single one of them talked to the others without some kind of integration hack or Zapier bridge holding it together with duct tape.
I was running a Rube Goldberg machine to do something that should've been simple: capture a lead and notify me.
So I started asking a different question. Not "which tool is best for X?" but "what if I just built the whole thing myself?"
Not from scratch — I'm not insane. But from a foundation I control. HTML pages I own. Forms that submit directly to my server. Notifications that fire instantly without passing through three APIs. Data that lives in my database, on my domain, behind my security.
I started building. And stripping. And testing.
Every funnel I built, I tested against what I'd been paying for. Did it convert as well? Did it load faster? Did it capture the same data? In most cases, the answer was yes — and in some cases, significantly better. Turns out when you remove the bloat, pages load faster. When pages load faster, more people fill out the form. Simple math.
When I finished, I had ten funnels.
Three conversion funnels targeting the three leads every real estate investor needs: motivated sellers, rent-to-own buyers, and private capital partners. These are the money pages — the ones that turn ad spend into phone calls.
Seven survey funnels handling the operational side: apprentice screening, lender vetting, provider applications, client reviews, session booking, staff intake, and general contact routing.
Each one is a standalone HTML page. Clean code. Fast load times. Mobile-responsive. White-label ready — deploy it under any brand, any domain, any color scheme.
Total cost to run? Hosting. That's it. Whatever you're already paying to keep your website online.
I priced out the equivalent stack. Not aggressively — I used real numbers from real tools:
| Component | Typical Monthly Cost |
|---|---|
| Landing page builder | $149/mo |
| CRM / lead management | $97/mo |
| Form & survey tool | $49/mo |
| Email notification platform | $99/mo |
| Multi-domain management | $29/mo |
| Custom design / templates | $500+ one-time |
| Integration tools (Zapier, etc.) | $29/mo |
Annual cost: $7,826+
That's not a scare number. That's what people actually pay. I was one of them.
InvestorFunnel replaces the entire stack for a one-time investment of $497.
No monthly fees. No per-lead charges. No "upgrade to Pro to unlock this feature." You get everything, you own everything, and you never get another invoice.
I realize this sounds like a sales pitch, and I get the skepticism. But here's the thing — I built this for myself first. I didn't set out to sell it. I set out to stop paying $7,800 a year for something I could do better on my own.
The fact that other investors might want the same thing only occurred to me after three people saw my setup and asked if they could buy it.
So here it is.
If you're tired of the stack — tired of stitching tools together, tired of monthly charges for basic functionality, tired of your leads living on someone else's server — this is the off-ramp.
One system. One payment. Everything you need to capture leads, deployed in under 30 minutes.
The subscriptions will still be there if you want to go back. But I don't think you will.
Book your 15min strategy session.
